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Rhythm Meets Relationship: TELUS Digital Taps into Drum Circle Magic at Way Day Noida

On October 13, 2024, TELUS Digital turned their Noida office into a celebration of collaboration and connection with their flagship “Way Day” event. But this wasn’t just another corporate gathering—it was a rhythmic revolution, powered by Drum Circle India.

Bringing together clients and internal teams in an energetic, immersive experience, the drum circle session transformed the atmosphere, broke barriers, and set the tone for authentic, long-term partnerships.

Turning Clients into Collaborators—One Beat at a Time


In today’s fast-paced digital world, building genuine relationships goes beyond handshakes and business decks. TELUS Digital understood this, and chose to engage their clients through the universal language of rhythm.


Employees engage in a spirited drum circle activity during a team-building event organized by Tel Us.
Employees engage in a spirited drum circle activity during a team-building event organized by Tel Us.

With drums in hand and smiles all around, clients and team members stepped into a shared creative space—where music became a medium of trust and unity. It wasn’t about roles or hierarchies; it was about coming together, syncing beats, and building bonds that last well beyond the boardroom.



A Masterclass in Team Building and Unity


The drum circle was more than an activity—it was a metaphor. Just like in business, where every voice counts, every drumbeat added value to the collective rhythm. Teams from different departments collaborated effortlessly, creating harmony and reminding everyone that true innovation happens when we listen, adapt, and create together.

The synergy in the room was electric—an energy that carried forward into deeper conversations, renewed partnerships, and stronger working relationships.


Sparking Joy, Creativity & Engagement


At its core, the session unlocked a wave of creativity. Participants let go of the usual formalities and embraced spontaneity. Laughter echoed, hands clapped in rhythm, and barriers dissolved. It was a refreshing detour from the usual corporate routine, creating space for expression, innovation, and human connection.


A Heartfelt Collaboration


Drum Circle India extends a warm thank you to TELUS Digital for choosing us to be part of this inspiring initiative. Special thanks to Suraj Menon, Vishal Jain, Deepak Shah, Shrutica Kashyap, and the entire team for your trust and enthusiasm. You didn’t just participate—you brought the magic to life.

At Drum Circle India, we believe that rhythm builds relationships. And TELUS Digital’s Way Day is a perfect example of how music can turn meetings into memories—and clients into community.


 
 
 

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